98% of Bangladesh’s total consumption occurs through its 4.5 million small neighborhood “mom and pop” shops. Despite being the primary driver of the country’s retail, these shops have historically suffered from inefficient sourcing, fragmented logistics, and a lack of access to financial services. ShopUp is solving this with a full-stack solution – bringing small retailers online and enabling end-to-end business through Bangladesh’s largest B2B commerce platform, an embedded buy now pay later product, and the largest last-mile logistics network in the country.